Carolina Ruckus — Brand Guidelines

01 / Logo Suite

The marks.

SVG masters in public/assets/brand/logos/; production PNGs in public/assets/brand/png/logos/. The R never gets redrawn or re-colored.

02 / Color

Neon on blackout.

Click any swatch to copy its hex. Ratio on any layout: ~70% blackout, ~20% chalk/silver, ~10% pink. The pink is the punch — don't dilute it.

03 / Typography

Loud type only.

Script — Norican. The jersey voice: "Carolina" and "Ruckus" only

Carolina Ruckus

Display — Montserrat Black, caps. Italic for hype.

Ruckus Game Day

Collegiate — Graduate. Labels, numbers, straps.

Elite Tournament Baseball — 25

Body — Inter

The workhorse for paragraphs, rosters, schedules and UI. Clean and modern so the display type can scream over it.

04 / Usage

Keep it mean.

Do

Put the mark on Blackout first; white and pink fields second.
Clearspace around the mark: at least the height of the baseball.
Use the mono marks for embroidery, vinyl and one-color print.
Use the roundel for circular avatars and patches.
Grade photos B&W or pink-duotone before they touch the brand.

Don't

Redraw, re-color or decorate the R.
Put the full-color mark on busy photos — use mono white.
Swap the pink for red — that's Revenge's lane.
Use the script for anything except "Carolina" and "Ruckus".
Stretch, squash or rotate any lockup.

05 / Social Kit

Ready to post.

Sized for every platform. The IG templates have a photo window — run your shots throughscripts/prep_photos.py and drop them in.

X / Twitter header — 1500×500

PNG

YouTube banner — 2560×1440

PNG

Facebook cover — 820×312

PNG

Avatar — 1024×1024

PNG

IG gameday — 1080×1080

PNG

IG final score — 1080×1080

PNG

The marks.

Primary mark

Roundel / avatar

Wordmark — dark

Wordmark — light

Lockup — horizontal

Lockup — stacked

Patch — sleeves & hats

Mono — light backgrounds

Mono — dark backgrounds

Icon / favicon